Marino Rocha
Marino Rocha, ABR, SRS, SRES
Office: 215-855-8424 X 137 Cell: 215-237-3745 Pref.
New Member

Call me at (215) 237-3745 or email  marino@PAhomeDeals.com

Selling a Home



I've earned the Seller Representative Specialist Designation (SRS) in order to gain the knowledge to best represent you and your home in the real estate market. I'll help you maneuver the process of selling your home and answer your questions promptly.

Ready to sell your home? Whether you're selling your home for the first time, or you're a real estate veteran, here are suggestions to consider:

  1. Set the right price for your home
  2. Use contemporary marketing to showcase your home's best assets
  3. Small improvements can make a big difference.


About listing agreements

The common top three listing agreement choices are:
1) Open Listing
2) Exclusive Agency Listing
3) Exclusive Right-to-Sell Listing

Open Listing
An open listing lets an owner sell her home by herself. It is a non-exclusive agreement, meaning the owner may execute open listings with more than one real estate broker and pay only the broker who brings an able buyer whose offer the owner accepts.

Exclusive Agency Listing
An exclusive agency listing is similar to an open listing except the major difference is the agent will represent the owner. The owner still reserves the right to sell the property herself and not pay a commission. The broker is free to cooperate with another brokerage, meaning the second brokerage could bring an able buyer whose offer the owner accepts. Typically, the broker is paid a listing commission that is shared with the selling broker, so the owner pays both fees.

Exclusive Right-to-Sell Listing
An exclusive right-to-sell listing is the most commonly utilized instrument. It gives the broker the exclusive right to earn a commission by representing the owner and bringing a buyer, either through another brokerage or directly. The owner pays both the listing and selling broker fees. The owner cannot sell the property herself without paying a commission, unless an exception is noted in the contract.


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I'll do my best to provide suggestions that will help your home stand out from others currently for sale. Contact me to get started.